Shackleton clothing brand says “John Lewis’s Monty is a softy”

Shackleton clothing brand  says “John Lewis’s Monty is a softy”

Shackleton clothing brand “reclaims penguins” from John Lewis “Monty is a softy,” taunts company head. The made-in-Britain clothing brand named after explorer Ernest Shackleton, launches ad design and mocks “lame John Lewis penguin”. The Christmas TV commercial by John Lewis featured a lovelorn penguin called Monty, which was a huge hit with children and parents. But a small Norfolk-based company which has...

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Kickstarter Shackleton clothing campaign: 27 days to raise £27,000!

Kickstarter Shackleton clothing campaign: 27 days to raise £27,000!

Exactly 100 years since Sir Ernest Shackleton’s Endurance expedition was battling its way through the pack ice on the edge of Antarctica, the small British brand named after the great explorer is fighting to raise the funds it needs for its latest project, with a Kickstarter campaign for its Shackleton clothing which needs to raise £27,000 in 27 days. The Shackleton made-in-Britain clothing brand, launched late last year by the same...

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What would Shackleton do? New T-shirts.

What would Shackleton do? New T-shirts.

The great British explorer Sir Ernest Shackleton saved his expedition’s banjo from his ship Endurance as she sank into Antarctic ice, saying: “We must have that banjo. It’s vital mental medicine.” He went on to bring all of his men home in an epic adventure of heroism and extraordinary leadership. In the hundred years since then Shackleton’s leadership, adaptability and strategic thinking have become legendary....

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